/* ==========================================================
   The Emulsion Production — site styles
   Warm cream editorial · charcoal ink · TEP orange · gold
   ========================================================== */

:root{
  --cream:#F2ECE1;
  --paper:#FAF6EF;
  --sand:#E6DCCB;
  --ink:#1A1814;
  --ink-2:#4A453D;
  --ink-3:#8A8275;
  --line:rgba(26,24,20,.14);
  --orange:#E85D26;
  --orange-deep:#C9481A;
  --gold:#C9A84C;
  --serif:"Fraunces", "Times New Roman", serif;
  --sans:"Inter Tight", "Helvetica Neue", Arial, sans-serif;
  --mono:"JetBrains Mono", ui-monospace, Menlo, monospace;
  --gutter:clamp(16px, 4vw, 56px);
  --maxw:1440px;
  --ease:cubic-bezier(.22,1,.36,1);
  --ease-io:cubic-bezier(.76,0,.24,1);
}

*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:auto}
body{
  margin:0;background:var(--cream);color:var(--ink);
  font-family:var(--sans);font-size:17px;line-height:1.55;
  -webkit-font-smoothing:antialiased;overflow-x:hidden;
}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer;padding:0}
::selection{background:var(--orange);color:var(--paper)}

.wrap{max-width:var(--maxw);margin:0 auto;padding:0 var(--gutter)}
.mono{font-family:var(--mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase}
.eyebrow{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-2);display:inline-flex;align-items:center;gap:10px}
.eyebrow::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--orange)}
.serif{font-family:var(--serif);font-weight:300}
em,.it{font-style:italic;font-family:var(--serif)}
.accent{color:var(--orange)}
.gold{color:var(--gold)}

/* ---------- Grain + vignette ---------- */
.grain{
  position:fixed;inset:-50%;width:200%;height:200%;pointer-events:none;z-index:90;opacity:.09;
  background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='220' height='220'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='3' stitchTiles='stitch'/><feColorMatrix values='0 0 0 0 0  0 0 0 0 0  0 0 0 0 0  0 0 0 .9 0'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>");
  animation:grain 1.2s steps(6) infinite;
}
@keyframes grain{
  0%{transform:translate(0,0)}20%{transform:translate(-3%,2%)}40%{transform:translate(2%,-3%)}
  60%{transform:translate(-2%,-1%)}80%{transform:translate(3%,3%)}100%{transform:translate(0,0)}
}

/* ---------- Loader (film leader) ---------- */
.loader{
  position:fixed;inset:0;z-index:200;background:var(--ink);color:var(--cream);
  display:grid;place-items:center;transition:transform 1s var(--ease-io);
}
.loader.done{transform:translateY(-100%)}
.loader .leader{position:relative;width:min(46vw,260px);aspect-ratio:1}
.loader .leader svg{width:100%;height:100%}
.loader .leader .sweep{transform-origin:50% 50%;animation:sweep .55s linear infinite}
@keyframes sweep{to{transform:rotate(360deg)}}
.loader .count{position:absolute;inset:0;display:grid;place-items:center;font-family:var(--serif);font-size:min(22vw,120px);font-weight:300}
.loader .meta{position:absolute;bottom:28px;left:0;right:0;display:flex;justify-content:space-between;padding:0 var(--gutter);color:rgba(242,236,225,.6)}

/* ---------- Page shutter transition ---------- */
.shutter{position:fixed;inset:0;z-index:150;pointer-events:none;display:grid;grid-template-columns:repeat(5,1fr)}
.shutter span{background:var(--orange);transform:scaleY(0);transform-origin:bottom;transition:transform .55s var(--ease-io)}
.shutter span:nth-child(2){transition-delay:.04s}.shutter span:nth-child(3){transition-delay:.08s}
.shutter span:nth-child(4){transition-delay:.12s}.shutter span:nth-child(5){transition-delay:.16s}
.shutter.cover span{transform:scaleY(1);transform-origin:bottom}
.shutter.reveal span{transform:scaleY(0);transform-origin:top}

/* ---------- Cursor ---------- */
.cursor,.cursor-dot{position:fixed;top:0;left:0;pointer-events:none;z-index:180;border-radius:50%;transform:translate(-50%,-50%)}
.cursor{width:38px;height:38px;border:1px solid var(--ink);display:grid;place-items:center;
  transition:width .35s var(--ease),height .35s var(--ease),background .35s,border-color .35s;mix-blend-mode:normal}
.cursor-dot{width:6px;height:6px;background:var(--orange)}
.cursor span{font-family:var(--mono);font-size:10px;letter-spacing:.12em;text-transform:uppercase;color:var(--paper);opacity:0;transition:opacity .2s}
.cursor.is-label{width:92px;height:92px;background:var(--orange);border-color:var(--orange)}
.cursor.is-label span{opacity:1}
.cursor.is-link{width:56px;height:56px;border-color:var(--orange)}
@media (hover:none),(pointer:coarse){.cursor,.cursor-dot{display:none}}

/* ---------- Nav ---------- */
.nav{position:fixed;top:0;left:0;right:0;z-index:100;transition:transform .5s var(--ease),background .4s}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;height:76px;gap:24px}
.nav.scrolled{background:rgba(242,236,225,.86);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.nav.hide{transform:translateY(-100%)}
.brand{display:flex;align-items:center;gap:12px;line-height:1}
.brand .mark{width:34px;height:34px;border-radius:50%;border:1.5px solid var(--ink);display:grid;place-items:center;position:relative;overflow:hidden}
.brand .mark::after{content:"";width:12px;height:12px;border-radius:50%;background:var(--orange);transition:transform .6s var(--ease)}
.brand:hover .mark::after{transform:scale(2.4)}
.brand b{font-family:var(--serif);font-weight:400;font-size:21px;letter-spacing:-.01em;display:block}
.brand small{font-family:var(--mono);font-size:9.5px;letter-spacing:.24em;text-transform:uppercase;color:var(--ink-2)}
.nav-links{display:flex;gap:30px;align-items:center}
.nav-links a{font-size:15px;position:relative;padding:4px 0}
.nav-links a::after{content:"";position:absolute;left:0;right:0;bottom:-2px;height:1px;background:var(--ink);transform:scaleX(0);transform-origin:right;transition:transform .45s var(--ease)}
.nav-links a:hover::after,.nav-links a.active::after{transform:scaleX(1);transform-origin:left}
.nav-links a.active{color:var(--orange)}
.tc{display:flex;align-items:center;gap:8px;font-family:var(--mono);font-size:12px;color:var(--ink-2);font-variant-numeric:tabular-nums}
.tc i{width:8px;height:8px;border-radius:50%;background:var(--orange);animation:rec 1.2s infinite}
@keyframes rec{50%{opacity:.15}}
.btn{display:inline-flex;align-items:center;gap:10px;padding:14px 22px;border-radius:999px;background:var(--ink);color:var(--paper);font-size:15px;
  transition:background .3s,transform .3s var(--ease);will-change:transform}
.btn:hover{background:var(--orange)}
.btn .arr{display:inline-block;transition:transform .4s var(--ease)}
.btn:hover .arr{transform:translateX(4px) rotate(-45deg)}
.btn.ghost{background:transparent;color:var(--ink);border:1px solid var(--ink)}
.btn.ghost:hover{background:var(--ink);color:var(--paper)}
.nav .btn{padding:10px 18px;font-size:14px}
.burger{display:none;width:44px;height:44px;border-radius:50%;border:1px solid var(--ink);position:relative}
.burger span{position:absolute;left:12px;right:12px;height:1.5px;background:var(--ink);transition:transform .4s var(--ease),top .4s var(--ease)}
.burger span:first-child{top:17px}.burger span:last-child{top:25px}
.menu-open .burger span:first-child{top:21px;transform:rotate(45deg)}
.menu-open .burger span:last-child{top:21px;transform:rotate(-45deg)}
.mobile-menu{position:fixed;inset:0;z-index:95;background:var(--ink);color:var(--cream);padding:110px var(--gutter) 40px;display:flex;flex-direction:column;justify-content:space-between;
  clip-path:circle(0 at calc(100% - 40px) 38px);transition:clip-path .8s var(--ease-io)}
.menu-open .mobile-menu{clip-path:circle(150% at calc(100% - 40px) 38px)}
.mobile-menu a.big{display:block;font-family:var(--serif);font-weight:300;font-size:clamp(44px,12vw,80px);line-height:1.08;border-bottom:1px solid rgba(242,236,225,.12);padding:8px 0}
.mobile-menu a.big:hover{color:var(--orange)}
.menu-open .nav .brand,.menu-open .nav .burger{color:var(--cream)}
.menu-open .nav .burger{border-color:var(--cream)}
.menu-open .nav .burger span{background:var(--cream)}
.menu-open .nav .brand .mark{border-color:var(--cream)}
.menu-open .nav.scrolled{background:transparent;border-color:transparent;backdrop-filter:none}
@media (max-width:960px){
  .nav-links,.nav .tc,.nav .btn{display:none}
  .burger{display:block}
}

/* ---------- Media frames ---------- */
.frame{position:relative;overflow:hidden;background:
  radial-gradient(120% 90% at 20% 10%, rgba(232,93,38,.55), transparent 55%),
  radial-gradient(90% 90% at 90% 100%, rgba(201,168,76,.55), transparent 60%),
  linear-gradient(135deg,#2a241d,#14120f);}
.frame img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform 1.2s var(--ease),opacity .8s;opacity:0}
.frame img.loaded{opacity:1}
.frame .slate{position:absolute;left:14px;bottom:12px;z-index:2;font-family:var(--mono);font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:rgba(250,246,239,.85);mix-blend-mode:difference}
.frame.has-img .slate.ph-only{display:none}

/* ---------- Reveal ---------- */
[data-reveal]{opacity:0;transform:translateY(40px);transition:opacity 1.1s var(--ease),transform 1.1s var(--ease)}
[data-reveal].in{opacity:1;transform:none}
.split .w{display:inline-block;overflow:hidden;vertical-align:top;padding-bottom:.08em;margin-bottom:-.08em}
.split .w > span{display:inline-block;transform:translateY(110%);transition:transform 1.1s var(--ease)}
.split.in .w > span{transform:none}
.clip-reveal{clip-path:inset(100% 0 0 0);transition:clip-path 1.4s var(--ease-io)}
.clip-reveal.in{clip-path:inset(0 0 0 0)}
@media (prefers-reduced-motion:reduce){
  [data-reveal],.split .w>span,.clip-reveal{transition:none!important;opacity:1!important;transform:none!important;clip-path:none!important}
  .grain{animation:none}
}

/* ---------- Typography scale ---------- */
.display{font-family:var(--serif);font-weight:300;letter-spacing:-.035em;line-height:.95;font-size:clamp(52px,10.5vw,176px);margin:0}
.h1{font-family:var(--serif);font-weight:300;letter-spacing:-.03em;line-height:1;font-size:clamp(44px,7.4vw,118px);margin:0}
.h2{font-family:var(--serif);font-weight:300;letter-spacing:-.025em;line-height:1.04;font-size:clamp(36px,5vw,76px);margin:0}
.h3{font-family:var(--serif);font-weight:400;letter-spacing:-.015em;line-height:1.15;font-size:clamp(24px,2.3vw,34px);margin:0}
.lede{font-size:clamp(18px,1.6vw,22px);line-height:1.5;color:var(--ink-2);max-width:56ch}
section{position:relative}
.section{padding:clamp(80px,12vw,180px) 0}
.rule{height:1px;background:var(--line);border:0;margin:0}

/* ---------- HERO (home) ---------- */
.hero{min-height:100svh;padding-top:120px;display:flex;flex-direction:column;justify-content:space-between}
.hero-top{display:grid;grid-template-columns:1.25fr 1fr;gap:clamp(24px,4vw,64px);align-items:end}
.hero h1 .it{color:var(--orange)}
.hero-side{display:flex;flex-direction:column;gap:28px;padding-bottom:12px}
.hero-stage{margin-top:clamp(32px,5vw,64px);position:relative}
.viewfinder{position:relative;margin:0 auto;width:100%;max-height:72vh;aspect-ratio:2.39/1;transition:aspect-ratio .9s var(--ease-io),width .9s var(--ease-io);border-radius:4px}
.viewfinder .frame{position:absolute;inset:0;border-radius:inherit}
.viewfinder .frame img{transform:scale(1.08)}
.viewfinder .frame img.on{opacity:1;transform:scale(1)}
.viewfinder .frame img:not(.on){opacity:0}
.vf-ui{position:absolute;inset:14px;pointer-events:none;z-index:3;color:var(--paper);font-family:var(--mono);font-size:11px;letter-spacing:.1em}
.vf-ui .c{position:absolute;width:22px;height:22px;border:1.5px solid rgba(250,246,239,.9)}
.vf-ui .tl{top:0;left:0;border-right:0;border-bottom:0}.vf-ui .tr{top:0;right:0;border-left:0;border-bottom:0}
.vf-ui .bl{bottom:0;left:0;border-right:0;border-top:0}.vf-ui .br{bottom:0;right:0;border-left:0;border-top:0}
.vf-ui .rec{position:absolute;top:4px;left:36px;display:flex;gap:8px;align-items:center}
.vf-ui .rec i{width:8px;height:8px;border-radius:50%;background:var(--orange);animation:rec 1.2s infinite}
.vf-ui .info{position:absolute;top:4px;right:36px}
.vf-ui .cap{position:absolute;bottom:4px;left:36px;right:36px;display:flex;justify-content:space-between;gap:12px}
.vf-ui .cross{position:absolute;left:50%;top:50%;width:26px;height:26px;transform:translate(-50%,-50%)}
.vf-ui .cross::before,.vf-ui .cross::after{content:"";position:absolute;background:rgba(250,246,239,.7)}
.vf-ui .cross::before{left:50%;top:0;bottom:0;width:1px}.vf-ui .cross::after{top:50%;left:0;right:0;height:1px}
.ratio-bar{display:flex;align-items:center;justify-content:space-between;gap:16px;margin-top:16px;flex-wrap:wrap}
.ratios{display:flex;gap:6px;flex-wrap:wrap}
.ratios button{font-family:var(--mono);font-size:12px;padding:8px 12px;border:1px solid var(--line);border-radius:999px;transition:all .3s}
.ratios button.on,.ratios button:hover{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.play-reel{display:inline-flex;align-items:center;gap:12px;font-size:15px}
.play-reel .pr{width:46px;height:46px;border-radius:50%;background:var(--orange);display:grid;place-items:center;transition:transform .4s var(--ease)}
.play-reel:hover .pr{transform:scale(1.12)}
.play-reel .pr::after{content:"";border-left:11px solid var(--paper);border-top:7px solid transparent;border-bottom:7px solid transparent;margin-left:3px}
@media (max-width:960px){
  .hero-top{grid-template-columns:1fr}
  .viewfinder{aspect-ratio:4/5;max-height:none}
}

/* ---------- Marquee ---------- */
.marquee{overflow:hidden;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:22px 0;background:var(--paper)}
.marquee .track{display:flex;width:max-content;animation:marq 38s linear infinite}
.marquee:hover .track{animation-play-state:paused}
.marquee span{font-family:var(--serif);font-weight:300;font-size:clamp(28px,4vw,56px);padding:0 28px;white-space:nowrap;display:flex;align-items:center;gap:56px}
.marquee span::after{content:"✦";color:var(--orange);font-size:.5em}
.marquee span:nth-child(even){font-style:italic;color:var(--ink-2)}
@keyframes marq{to{transform:translateX(-50%)}}

/* ---------- Scroll-lit statement ---------- */
.statement p{font-family:var(--serif);font-weight:300;font-size:clamp(30px,4.2vw,64px);line-height:1.14;letter-spacing:-.02em;margin:0;max-width:22ch}
.statement .lit .wd{color:rgba(26,24,20,.16);transition:color .25s}
.statement .lit .wd.on{color:var(--ink)}
.statement .lit .wd.hl.on{color:var(--orange);font-style:italic}
.statement-grid{display:grid;grid-template-columns:220px 1fr;gap:40px}
@media (max-width:860px){.statement-grid{grid-template-columns:1fr}}

/* ---------- Horizontal reel (selected work) ---------- */
.hreel{height:420vh;position:relative}
.hreel .pin{position:sticky;top:0;height:100svh;overflow:hidden;display:flex;flex-direction:column;justify-content:center}
.hreel .head{display:flex;justify-content:space-between;align-items:end;gap:24px;margin-bottom:36px}
.hreel .strip{display:flex;gap:clamp(18px,2.4vw,36px);padding-left:var(--gutter);will-change:transform}
.reel-card{flex:0 0 auto;width:clamp(300px,38vw,600px);display:block}
.reel-card .frame{aspect-ratio:4/3;border-radius:4px}
.reel-card:nth-child(even) .frame{aspect-ratio:3/4;width:78%}
.reel-card:hover .frame img{transform:scale(1.06)}
.reel-card .meta{display:flex;justify-content:space-between;gap:16px;margin-top:16px;align-items:baseline}
.reel-card h3{font-family:var(--serif);font-weight:400;font-size:clamp(22px,2vw,30px);margin:0;letter-spacing:-.01em}
.reel-card p{margin:4px 0 0;color:var(--ink-2);font-size:15px;max-width:42ch}
.reel-card .num{font-family:var(--mono);font-size:12px;color:var(--ink-3)}
.reel-end{flex:0 0 auto;width:clamp(260px,26vw,380px);display:flex;flex-direction:column;justify-content:center;gap:20px;padding-right:var(--gutter)}
.progress{height:2px;background:var(--line);margin:36px var(--gutter) 0;position:relative}
.progress i{position:absolute;left:0;top:0;bottom:0;background:var(--orange);width:0}
@media (max-width:860px){
  .hreel{height:auto}
  .hreel .pin{position:relative;height:auto;padding:90px 0}
  .hreel .strip{flex-direction:column;padding:0 var(--gutter);transform:none!important}
  .reel-card,.reel-card:nth-child(even) .frame{width:100%}
  .reel-card .frame,.reel-card:nth-child(even) .frame{aspect-ratio:4/3}
  .progress{display:none}
}

/* ---------- Hover list (services) ---------- */
.hlist{border-top:1px solid var(--line)}
.hlist a,.hlist .row{display:grid;grid-template-columns:80px 1.2fr 1fr 40px;gap:24px;align-items:center;padding:30px 0;border-bottom:1px solid var(--line);position:relative;transition:padding .5s var(--ease),color .3s}
.hlist .n{font-family:var(--mono);font-size:12px;color:var(--ink-3)}
.hlist .t{font-family:var(--serif);font-weight:300;font-size:clamp(28px,3.4vw,52px);letter-spacing:-.02em;line-height:1}
.hlist .d{color:var(--ink-2);font-size:15.5px}
.hlist .go{width:40px;height:40px;border-radius:50%;border:1px solid var(--ink);display:grid;place-items:center;transition:all .4s var(--ease)}
.hlist a:hover{padding-left:18px}
.hlist a:hover .t{color:var(--orange);font-style:italic}
.hlist a:hover .go{background:var(--orange);border-color:var(--orange);color:var(--paper);transform:rotate(-45deg)}
.float-img{position:fixed;top:0;left:0;width:300px;aspect-ratio:4/5;pointer-events:none;z-index:60;border-radius:4px;overflow:hidden;
  opacity:0;transform:translate(-50%,-50%) scale(.6) rotate(-4deg);transition:opacity .35s,transform .5s var(--ease)}
.float-img.on{opacity:1;transform:translate(-50%,-50%) scale(1) rotate(-4deg)}
.float-img img{width:100%;height:100%;object-fit:cover}
@media (max-width:760px){
  .hlist a,.hlist .row{grid-template-columns:44px 1fr 40px}
  .hlist .d{grid-column:2/3}
  .hlist .go{grid-row:1;grid-column:3}
  .float-img{display:none}
}

/* ---------- Process ---------- */
.process{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid var(--ink)}
.step{padding:28px 24px 36px 0;border-right:1px solid var(--line);position:relative}
.step + .step{padding-left:24px}
.step:last-child{border-right:0}
.step .sn{font-family:var(--mono);font-size:12px;color:var(--orange);display:flex;gap:10px;align-items:center}
.step .sn::after{content:"";flex:1;height:1px;background:repeating-linear-gradient(90deg,var(--ink-3) 0 6px,transparent 6px 12px);opacity:.5}
.step h3{margin:44px 0 12px}
.step p{color:var(--ink-2);margin:0;font-size:15.5px}
@media (max-width:900px){
  .process{grid-template-columns:1fr 1fr}
  .step:nth-child(2){border-right:0}
  .step:nth-child(3){padding-left:0}
}
@media (max-width:560px){
  .process{grid-template-columns:1fr}
  .step,.step + .step{padding:24px 0 30px;border-right:0;border-bottom:1px solid var(--line)}
  .step h3{margin-top:20px}
}

/* ---------- Brands ---------- */
.brands{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);border-left:1px solid var(--line)}
.brands div{border-right:1px solid var(--line);border-bottom:1px solid var(--line);aspect-ratio:2/1;display:grid;place-items:center;
  font-family:var(--serif);font-size:clamp(22px,2.4vw,36px);letter-spacing:-.01em;color:var(--ink-2);transition:background .4s,color .4s}
.brands div:hover{background:var(--ink);color:var(--cream)}
.brands div small{display:block;font-family:var(--mono);font-size:10px;letter-spacing:.14em;text-transform:uppercase;text-align:center;color:var(--ink-3);margin-top:6px}
@media (max-width:700px){.brands{grid-template-columns:repeat(2,1fr)}}

/* ---------- Big CTA ---------- */
.cta{background:var(--ink);color:var(--cream);overflow:hidden}
.cta .h1 .it{color:var(--orange)}
.cta .lede{color:rgba(242,236,225,.7)}
.cta-grid{display:flex;justify-content:space-between;align-items:end;gap:40px;flex-wrap:wrap}
.magnet{display:inline-grid;place-items:center;width:clamp(150px,16vw,220px);aspect-ratio:1;border-radius:50%;background:var(--orange);color:var(--paper);
  font-family:var(--serif);font-size:clamp(20px,1.8vw,26px);text-align:center;line-height:1.1;transition:background .3s;will-change:transform}
.magnet:hover{background:var(--gold);color:var(--ink)}
.magnet span{pointer-events:none;display:block}
.cta .glow{position:absolute;width:60vw;height:60vw;border-radius:50%;background:radial-gradient(circle,rgba(232,93,38,.35),transparent 60%);right:-20vw;top:-20vw;pointer-events:none;filter:blur(10px);animation:drift 14s ease-in-out infinite alternate}
@keyframes drift{to{transform:translate(-14vw,18vw)}}

/* ---------- Footer ---------- */
.footer{background:var(--ink);color:var(--cream);padding:0 0 28px;border-top:1px solid rgba(242,236,225,.1)}
.footer .cols{display:grid;grid-template-columns:2fr 1fr 1fr 1fr;gap:32px;padding:64px 0}
.footer h4{font-family:var(--mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:rgba(242,236,225,.5);margin:0 0 16px;font-weight:400}
.footer a{display:block;padding:3px 0;color:rgba(242,236,225,.85);transition:color .3s}
.footer a:hover{color:var(--orange)}
.footer .wordmark{font-family:var(--serif);font-weight:300;font-size:clamp(56px,13.5vw,230px);letter-spacing:-.05em;line-height:.85;white-space:nowrap;margin:0;color:var(--cream)}
.footer .wordmark .it{color:var(--orange)}
.footer .base{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;padding-top:22px;border-top:1px solid rgba(242,236,225,.12);color:rgba(242,236,225,.5);font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase}
@media (max-width:820px){.footer .cols{grid-template-columns:1fr 1fr}}

/* ---------- Page header (inner pages) ---------- */
.phead{padding-top:clamp(140px,18vw,220px);padding-bottom:clamp(40px,6vw,80px)}
.phead .row{display:flex;justify-content:space-between;align-items:end;gap:32px;flex-wrap:wrap}
.phead .h1 .it{color:var(--orange)}
.crumbs{display:flex;gap:12px;margin-bottom:28px}

/* ---------- Work grid ---------- */
.filters{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:40px}
.filters button{padding:10px 18px;border-radius:999px;border:1px solid var(--line);font-size:14px;transition:all .3s;display:inline-flex;gap:8px;align-items:center}
.filters button sup{font-family:var(--mono);font-size:10px;color:var(--ink-3)}
.filters button.on,.filters button:hover{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.filters button.on sup,.filters button:hover sup{color:var(--gold)}
.grid{display:grid;grid-template-columns:repeat(12,1fr);gap:clamp(18px,2.4vw,36px) clamp(16px,2vw,28px)}
.card{grid-column:span 6;display:block;transition:opacity .5s,transform .6s var(--ease)}
.card.wide{grid-column:span 8}.card.narrow{grid-column:span 4}
.card .frame{aspect-ratio:16/10;border-radius:4px}
.card.narrow .frame{aspect-ratio:4/5}
.card .frame img{transition:transform 1.2s var(--ease),opacity .8s}
.card:hover .frame img{transform:scale(1.06)}
.card .frame .tag{position:absolute;top:14px;left:14px;z-index:2;background:var(--paper);color:var(--ink);font-family:var(--mono);font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;padding:6px 10px;border-radius:999px}
.card .meta{display:flex;justify-content:space-between;gap:14px;margin-top:14px;align-items:baseline}
.card h3{font-family:var(--serif);font-weight:400;font-size:clamp(22px,2vw,30px);margin:0;letter-spacing:-.01em}
.card p{margin:4px 0 0;color:var(--ink-2);font-size:15px}
.card.hide{display:none}
.card .tilt{transform-style:preserve-3d;transition:transform .5s var(--ease)}
@media (max-width:860px){.card,.card.wide,.card.narrow{grid-column:span 12}.card.narrow .frame{aspect-ratio:16/10}}

/* ---------- Case modal ---------- */
.modal{position:fixed;inset:0;z-index:170;display:grid;place-items:end center;pointer-events:none;visibility:hidden;transition:visibility 0s .8s}
.modal .scrim{position:absolute;inset:0;background:rgba(26,24,20,.6);opacity:0;transition:opacity .5s}
.modal .sheet{position:relative;width:min(1200px,100%);max-height:92svh;overflow:auto;background:var(--paper);border-radius:14px 14px 0 0;
  transform:translateY(100%);transition:transform .8s var(--ease-io);overscroll-behavior:contain}
.modal.open{pointer-events:auto;visibility:visible;transition-delay:0s}
.modal.open .scrim{opacity:1}
.modal.open .sheet{transform:none}
.modal .close{position:sticky;top:16px;margin:16px 16px -64px auto;width:48px;height:48px;border-radius:50%;background:var(--ink);color:var(--paper);z-index:5;font-size:22px;display:grid;place-items:center;transition:transform .4s var(--ease),background .3s}
.modal .close:hover{transform:rotate(90deg);background:var(--orange)}
.modal .frame{aspect-ratio:21/9}
.modal .body{padding:clamp(24px,4vw,56px)}
.modal .facts{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:20px 0;margin:28px 0}
.modal .facts div span{display:block;font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-3);margin-bottom:4px}
.modal .cols2{display:grid;grid-template-columns:1fr 1fr;gap:40px}
.modal .cols2 h4{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--orange);margin:0 0 10px;font-weight:400}
.modal .cols2 p{margin:0;color:var(--ink-2)}
@media (max-width:760px){.modal .facts{grid-template-columns:1fr 1fr}.modal .cols2{grid-template-columns:1fr}.modal .frame{aspect-ratio:4/3}}

/* ---------- Reel modal ---------- */
.reel-modal .sheet{background:var(--ink);color:var(--cream);border-radius:14px 14px 0 0}
.reel-modal .player{aspect-ratio:16/9;background:#000;display:grid;place-items:center;text-align:center;padding:24px}
.reel-modal iframe{width:100%;height:100%;border:0}

/* ---------- About ---------- */
.two{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,6vw,96px);align-items:start}
.two.rev{grid-template-columns:1.1fr .9fr}
@media (max-width:900px){.two,.two.rev{grid-template-columns:1fr}}
.prose p{margin:0 0 1.1em;color:var(--ink-2);font-size:18px;max-width:60ch}
.prose p:first-child::first-letter{font-family:var(--serif);float:left;font-size:4.6em;line-height:.82;padding:6px 10px 0 0;color:var(--orange)}
.sticky{position:sticky;top:110px}
.portrait .frame{aspect-ratio:4/5;border-radius:4px}
.quote{font-family:var(--serif);font-weight:300;font-style:italic;font-size:clamp(28px,3.4vw,50px);line-height:1.15;letter-spacing:-.02em;margin:0;max-width:24ch}
.quote::before{content:"“";color:var(--orange)}
.quote::after{content:"”";color:var(--orange)}
.sig{margin-top:22px;display:flex;gap:14px;align-items:center}
.sig b{font-weight:500}
.values{display:grid;grid-template-columns:repeat(2,1fr);gap:0;border-top:1px solid var(--ink)}
.value{padding:34px 34px 38px 0;border-bottom:1px solid var(--line);display:grid;grid-template-columns:60px 1fr;gap:12px}
.value:nth-child(odd){border-right:1px solid var(--line)}
.value:nth-child(even){padding-left:34px}
.value .vn{font-family:var(--mono);font-size:12px;color:var(--orange);padding-top:10px}
.value h3{margin:0 0 10px}
.value p{margin:0;color:var(--ink-2)}
@media (max-width:760px){.values{grid-template-columns:1fr}.value,.value:nth-child(even){padding:26px 0;border-right:0}}
.voice{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(16px,2vw,28px)}
.voice .vc{background:var(--paper);border:1px solid var(--line);border-radius:10px;padding:28px;transition:transform .5s var(--ease),box-shadow .5s}
.voice .vc:hover{transform:translateY(-6px);box-shadow:0 30px 60px -30px rgba(26,24,20,.35)}
.voice .vc .say{font-family:var(--serif);font-size:22px;line-height:1.25;margin:14px 0 10px}
.voice .vc .not{color:var(--ink-3);text-decoration:line-through;text-decoration-color:var(--orange);font-size:15px}
@media (max-width:860px){.voice{grid-template-columns:1fr}}
.emulsion-diagram{position:relative;aspect-ratio:1;width:100%;max-width:520px;justify-self:end}
.emulsion-diagram .layer{position:absolute;left:8%;right:8%;height:13%;border-radius:6px;display:flex;align-items:center;padding:0 18px;font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;
  transition:transform .9s var(--ease)}
.emulsion-diagram .l1{top:14%;background:rgba(26,24,20,.08);color:var(--ink-2)}
.emulsion-diagram .l2{top:31%;background:var(--orange);color:var(--paper);box-shadow:0 20px 50px -20px rgba(232,93,38,.8)}
.emulsion-diagram .l3{top:48%;background:var(--gold);color:var(--ink)}
.emulsion-diagram .l4{top:65%;background:var(--ink);color:var(--cream)}
.emulsion-diagram:hover .l1{transform:translateY(-24px) rotate(-2deg)}
.emulsion-diagram:hover .l2{transform:translateX(26px) scale(1.04)}
.emulsion-diagram:hover .l4{transform:translateY(22px) rotate(1.5deg)}
.emulsion-diagram .beam{position:absolute;left:50%;top:0;width:2px;height:40%;background:linear-gradient(var(--orange),transparent);transform:translateX(-50%);animation:beam 3s ease-in-out infinite}
@keyframes beam{0%,100%{opacity:.2;height:24%}50%{opacity:1;height:40%}}

/* ---------- Services page ---------- */
.svc{display:grid;grid-template-columns:1fr 1.2fr;gap:clamp(28px,5vw,80px);padding:clamp(48px,6vw,90px) 0;border-top:1px solid var(--line);align-items:start}
.svc:nth-of-type(even) .svc-media{order:2}
.svc .frame{aspect-ratio:5/4;border-radius:4px}
.svc ul{list-style:none;padding:0;margin:26px 0 0;display:flex;flex-wrap:wrap;gap:8px}
.svc li{border:1px solid var(--line);border-radius:999px;padding:7px 14px;font-size:14px;background:var(--paper)}
.svc .no{font-family:var(--mono);font-size:12px;color:var(--orange);margin-bottom:18px;display:block}
@media (max-width:860px){.svc{grid-template-columns:1fr}.svc:nth-of-type(even) .svc-media{order:0}}
.faq details{border-bottom:1px solid var(--line);padding:24px 0}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:20px;align-items:center;font-family:var(--serif);font-size:clamp(20px,2vw,28px)}
.faq summary::-webkit-details-marker{display:none}
.faq summary i{width:36px;height:36px;flex:0 0 36px;border-radius:50%;border:1px solid var(--ink);display:grid;place-items:center;font-style:normal;transition:transform .4s var(--ease),background .3s}
.faq details[open] summary i{transform:rotate(45deg);background:var(--orange);border-color:var(--orange);color:var(--paper)}
.faq details p{color:var(--ink-2);margin:14px 0 0;max-width:70ch}

/* ---------- Contact ---------- */
.contact-grid{display:grid;grid-template-columns:1.3fr .7fr;gap:clamp(32px,6vw,96px)}
@media (max-width:900px){.contact-grid{grid-template-columns:1fr}}
.form{display:grid;grid-template-columns:1fr 1fr;gap:28px 28px}
.form .full{grid-column:1/-1}
.field{position:relative}
.field label{display:block;font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-3);margin-bottom:6px}
.field input,.field textarea,.field select{width:100%;background:transparent;border:0;border-bottom:1px solid var(--ink);padding:10px 0 12px;font:inherit;font-size:20px;color:var(--ink);outline:none;border-radius:0;transition:border-color .3s}
.field textarea{min-height:120px;resize:vertical}
.field input:focus,.field textarea:focus,.field select:focus{border-color:var(--orange)}
.field::after{content:"";position:absolute;left:0;bottom:0;height:2px;width:100%;background:var(--orange);transform:scaleX(0);transform-origin:left;transition:transform .5s var(--ease)}
.field:focus-within::after{transform:scaleX(1)}
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chips input{position:absolute;opacity:0;pointer-events:none}
.chips label{margin:0;padding:10px 16px;border:1px solid var(--line);border-radius:999px;font-family:var(--sans);font-size:15px;letter-spacing:0;text-transform:none;color:var(--ink);cursor:pointer;transition:all .3s}
.chips input:checked + label{background:var(--orange);color:var(--paper);border-color:var(--orange)}
.chips label:hover{border-color:var(--ink)}
.form-note{font-size:14px;color:var(--ink-3)}
.form .sent{display:none;padding:24px;border-radius:10px;background:var(--paper);border:1px solid var(--line)}
.form.done .sent{display:block}
@media (max-width:600px){.form{grid-template-columns:1fr}}
.cinfo{display:flex;flex-direction:column;gap:30px}
.cinfo .item span{display:block;font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-3);margin-bottom:6px}
.cinfo .item a,.cinfo .item p{font-family:var(--serif);font-size:clamp(22px,2vw,30px);margin:0;line-height:1.2;word-break:break-word}
.cinfo .item a:hover{color:var(--orange)}
.next-steps{counter-reset:s;list-style:none;padding:0;margin:0}
.next-steps li{counter-increment:s;display:grid;grid-template-columns:44px 1fr;gap:12px;padding:16px 0;border-top:1px solid var(--line);color:var(--ink-2)}
.next-steps li::before{content:"0" counter(s);font-family:var(--mono);font-size:12px;color:var(--orange);padding-top:3px}

/* ---------- Utilities ---------- */
.mt-s{margin-top:16px}.mt-m{margin-top:32px}.mt-l{margin-top:64px}
.center{text-align:center}
.flex-between{display:flex;justify-content:space-between;align-items:end;gap:24px;flex-wrap:wrap}
.paper{background:var(--paper)}
.counter{font-variant-numeric:tabular-nums}
.skip{position:absolute;left:-9999px}.skip:focus{left:16px;top:16px;z-index:300;background:var(--ink);color:var(--paper);padding:10px 14px}

/* ==========================================================
   THEME v2 — bold agency look
   Cream #F3EFE8 · Black #0A0A0A · Signal red #FF4C39 · Deep red #D4300E
   Urbanist for everything, Anton for the giant hero word
   ========================================================== */
:root{
  --cream:#F3EFE8; --paper:#FBFAF9; --sand:#EAE0CF;
  --ink:#0A0A0A; --ink-2:#525252; --ink-3:#A1A1A1; --line:rgba(10,10,10,.12);
  --orange:#FF4C39; --orange-deep:#D4300E; --gold:#FF4C39;
  --serif:"Urbanist", "Helvetica Neue", Arial, sans-serif;
  --sans:"Urbanist", "Helvetica Neue", Arial, sans-serif;
  --display:"Anton", "Bebas Neue", Impact, sans-serif;
}
body{font-weight:500;font-size:17px}
.grain{opacity:.05}
em,.it{font-family:inherit;font-style:normal;color:var(--orange)}
.display,.h1,.h2,.h3,.hlist .t,.marquee span,.quote,.footer .wordmark,.reel-card h3,.card h3,.brands div,.faq summary,.cinfo .item a,.cinfo .item p,.voice .vc .say,.magnet,.mobile-menu a.big,.statement p{font-family:var(--sans);font-weight:700;letter-spacing:-.035em}
.h1{font-size:clamp(44px,7vw,108px);line-height:.98}
.h2{font-size:clamp(36px,4.8vw,72px);line-height:1.02}
.h3{font-weight:700;letter-spacing:-.02em}
.lede{font-weight:500}
.eyebrow{font-family:var(--sans);font-weight:600;letter-spacing:.06em;font-size:13px;color:var(--ink)}
.eyebrow::before{content:"/";width:auto;height:auto;background:none;color:var(--orange);border-radius:0;font-weight:700}
.mono{font-family:var(--sans);font-weight:600;letter-spacing:.06em}
.prose p:first-child::first-letter{font-family:var(--sans);font-weight:800}
.quote{font-style:normal}

/* Buttons → pills */
.btn,.pill{display:inline-flex;align-items:center;gap:10px;padding:15px 26px;border-radius:999px;background:var(--orange);color:#fff;font-weight:600;font-size:15px;border:1px solid var(--orange);transition:background .3s,color .3s,transform .3s var(--ease)}
.btn:hover,.pill:hover{background:var(--ink);border-color:var(--ink);color:#fff}
.btn .arr,.pill .arr{transition:transform .4s var(--ease)}
.btn:hover .arr,.pill:hover .arr{transform:rotate(45deg)}
.btn.ghost{background:transparent;color:var(--ink);border-color:var(--ink)}
.btn.ghost:hover{background:var(--ink);color:#fff}
.pill.dark{background:var(--ink);border-color:var(--ink)}
.pill.dark:hover{background:var(--orange);border-color:var(--orange)}
.pill.ghost-w{background:rgba(255,255,255,.14);border-color:rgba(255,255,255,.5);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px)}
.pill.ghost-w:hover{background:#fff;color:var(--ink)}

/* Nav */
.brand .mark{border-color:var(--ink)}
.brand b{font-family:var(--sans);font-weight:800;font-size:22px;letter-spacing:-.03em}
.brand small{font-family:var(--sans);font-weight:600;letter-spacing:.2em}
.nav-links a{font-weight:600;font-size:14.5px}
.nav-links a::after{background:var(--orange)}
.nav .btn{padding:11px 20px}
.tc{font-family:var(--mono)}

/* Duotone red frames */
.frame{background:linear-gradient(135deg,#FF4C39,#7a1606 70%,#0A0A0A)}
.frame.duo img{filter:grayscale(1) contrast(1.15) brightness(.95)}
.frame.duo::after{content:"";position:absolute;inset:0;z-index:1;background:var(--orange);mix-blend-mode:multiply;pointer-events:none}
.frame.duo::before{content:"";position:absolute;inset:0;z-index:1;background:linear-gradient(180deg,rgba(10,10,10,.15),rgba(10,10,10,.55));pointer-events:none}

/* ---------- HERO v2 ---------- */
.hero{min-height:auto;padding-top:96px;display:block}
.hero-head{padding-top:clamp(20px,3vw,48px)}
.hero-meta{display:flex;justify-content:space-between;font-weight:700;font-size:clamp(20px,2.4vw,36px);letter-spacing:-.02em;line-height:1}
.mega{margin:clamp(6px,1vw,14px) 0 0;line-height:.82;font-weight:400}
.mega-word{display:block;font-family:var(--display);font-size:clamp(84px,21.6vw,330px);letter-spacing:-.005em;text-align:center;white-space:nowrap;
  background:linear-gradient(90deg,#5a0d02 0%,#D4300E 14%,#FF6A3D 30%,#2a0500 41%,#FF4C39 52%,#FF7A45 66%,#4a0a01 80%,#D4300E 92%,#5a0d02 100%);
  background-size:220% 100%;-webkit-background-clip:text;background-clip:text;color:transparent;animation:sheen 9s ease-in-out infinite alternate;
  transform:translateY(30px);opacity:0;transition:transform 1.2s var(--ease),opacity 1.2s}
.ready .mega-word,.mega.in .mega-word{transform:none;opacity:1}
@keyframes sheen{to{background-position:100% 0}}
.hero-band{position:relative;margin-top:clamp(20px,3vw,40px);height:clamp(520px,82vh,860px);overflow:hidden;color:#fff;cursor:pointer}
.hero-band .viewfinder{position:absolute;inset:0;width:100%;max-height:none;aspect-ratio:auto;border-radius:0}
.hero-band .viewfinder .frame{position:absolute;inset:0;border-radius:0}
.hero-band .frame img{transform:scale(1.12);transition:opacity 1.2s,transform 6s linear}
.hero-band .frame img.on{transform:scale(1)}
.band-ui{position:relative;z-index:3;height:100%;display:flex;flex-direction:column;justify-content:space-between;padding-top:40px;padding-bottom:40px}
.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.stats div:nth-child(2){text-align:center}.stats div:nth-child(3){text-align:right}
.stats b{display:block;font-size:clamp(26px,2.6vw,40px);font-weight:700;letter-spacing:-.02em;line-height:1.1}
.stats span{font-size:15px;font-weight:500;opacity:.9}
.band-foot{display:flex;justify-content:space-between;align-items:end;gap:28px;flex-wrap:wrap}
.band-line{margin:0;font-size:clamp(20px,2vw,28px);font-weight:600;line-height:1.25;letter-spacing:-.015em;max-width:30ch}
.band-ctas{display:flex;gap:10px;flex-wrap:wrap}
.hero-band .vf-ui{position:absolute;inset:auto var(--gutter) 12px;top:auto;pointer-events:none;display:flex;justify-content:space-between;font-family:var(--mono);font-size:11px;letter-spacing:.1em;opacity:.75}
.hero-band .vf-ui .rec{position:static}
.hero-band .vf-ui .cap{position:static;display:inline}
.hero-band .vf-ui .rec i{background:#fff}
@media (max-width:760px){
  .stats{grid-template-columns:1fr;gap:14px}
  .stats div:nth-child(2),.stats div:nth-child(3){text-align:left}
  .hero-band{height:auto;min-height:640px}
  .band-ui{gap:40px}
  .hero-band .vf-ui{display:none}
}

/* Marquee v2 */
.marquee{background:var(--cream);padding:26px 0;border-color:rgba(10,10,10,.25)}
.marquee span{font-size:clamp(18px,1.7vw,26px);font-weight:600;text-transform:uppercase;letter-spacing:.01em;padding:0;gap:0}
.marquee span::after{content:none}
.marquee span::before{content:"/";color:var(--orange);margin:0 14px 0 0}
.marquee span{padding:0 40px;border-right:1px solid rgba(10,10,10,.2)}
.marquee span:nth-child(even){font-style:normal;color:var(--ink)}

/* Statement v2 */
.statement .stack{list-style:none;padding:0;margin:0 0 48px;display:flex;flex-direction:column;gap:12px;color:var(--ink-2);text-transform:uppercase;font-size:15px}
.statement p{max-width:28ch;margin:0 auto;font-size:clamp(30px,3.8vw,56px);line-height:1.18;letter-spacing:-.025em}
.statement .lit .wd{color:#C9C5BE}
.statement .lit .wd.on{color:var(--ink)}
.statement .lit .wd.hl.on{color:var(--orange);font-style:normal}

/* Dark sections + process cards */
.dark{background:var(--ink);color:#fff}
.dark .lede{color:#A1A1A1}
.pcards{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.pcard{position:relative;aspect-ratio:3/4.1;border-radius:6px;overflow:hidden;border:1px solid rgba(255,255,255,.12);transition:transform .6s var(--ease)}
.pcard:hover{transform:translateY(-8px)}
.pcard .frame{position:absolute;inset:0}
.pcard:hover .frame img{transform:scale(1.07)}
.pcard .pn{position:absolute;top:18px;right:22px;z-index:2;font-size:clamp(56px,6vw,92px);font-weight:700;letter-spacing:-.04em;line-height:1;color:rgba(255,255,255,.92)}
.pcard .pc-body{position:absolute;left:0;right:0;bottom:0;z-index:2;padding:24px}
.pcard h3{margin:0 0 10px;font-size:clamp(24px,2.2vw,32px);font-weight:700;letter-spacing:-.02em}
.pcard p{margin:0;font-size:15px;line-height:1.45;color:rgba(255,255,255,.88)}
@media (max-width:1000px){.pcards{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.pcards{grid-template-columns:1fr}.pcard{aspect-ratio:4/5}}

/* Lists, cards, process on inner pages */
.hlist .t{font-size:clamp(26px,3.2vw,48px)}
.hlist a:hover .t{font-style:normal}
.hlist .n,.reel-card .num,.step .sn,.svc .no,.value .vn{font-family:var(--sans);font-weight:700;color:var(--orange)}
.step{border-color:var(--line)}
.process{border-top:2px solid var(--ink)}
.filters button{font-weight:600}
.card .frame .tag{font-family:var(--sans);font-weight:700;letter-spacing:.04em;background:#fff}
.brands div{font-weight:700}
.brands div:hover{background:var(--orange);color:#fff}
.brands div:hover small{color:#fff}
.reel-card .frame,.card .frame,.svc .frame,.portrait .frame{border-radius:6px}

/* CTA + footer */
.cta{background:var(--orange);color:#fff}
.cta .glow{background:radial-gradient(circle,rgba(10,10,10,.35),transparent 60%)}
.cta .h1 .it,.cta .it{color:var(--ink)}
.cta .lede{color:rgba(255,255,255,.88)}
.cta .eyebrow{color:#fff!important}
.cta .eyebrow::before{color:var(--ink)}
.magnet{background:var(--ink);color:#fff;font-family:var(--sans);font-weight:700}
.magnet:hover{background:#fff;color:var(--ink)}
.magnet em{color:var(--orange)}
.footer{background:var(--ink)}
.footer .wordmark{font-family:var(--display);font-weight:400;letter-spacing:0;text-transform:uppercase;font-size:clamp(64px,16vw,260px);
  background:linear-gradient(90deg,#5a0d02,#FF4C39 35%,#FF7A45 55%,#D4300E 80%,#5a0d02);-webkit-background-clip:text;background-clip:text;color:transparent}
.footer .wordmark .it{color:transparent}
.footer h4{font-family:var(--sans);font-weight:700}

/* Loader + shutter + cursor */
.loader{background:var(--orange)}
.loader .count{font-family:var(--display);color:#fff}
.loader .leader .sweep{fill:rgba(10,10,10,.35)}
.loader .meta{color:rgba(255,255,255,.85)}
.shutter span{background:var(--ink)}
.cursor{border-color:var(--orange)}
.cursor.is-label{background:var(--orange)}
.cursor-dot{background:var(--ink)}

/* Modal + misc */
.modal .close:hover{background:var(--orange)}
.modal .cols2 h4,.cinfo .item span,.field label,.footer .base{font-family:var(--sans);font-weight:700}
.voice .vc{border-radius:8px}
.chips label{font-weight:600}
.emulsion-diagram .l3{background:#FFB199}
.faq summary{font-weight:700}
.footer,.hero{overflow:hidden}
.mega-word,.footer .wordmark{display:block;width:max-content;margin-left:auto;margin-right:auto}
.split .w{padding-bottom:.16em;margin-bottom:-.16em;padding-top:.04em;margin-top:-.04em}

/* ---------- Photo gallery ---------- */
.photo-show{padding:clamp(48px,6vw,90px) 0;border-top:1px solid var(--line)}
.gal{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(10px,1.2vw,18px)}
.gal a{position:relative;display:block;overflow:hidden;border-radius:6px;background:#ddd;aspect-ratio:3/2}
.gal img{width:100%;height:100%;object-fit:cover;transition:transform 1.1s var(--ease),filter .6s}
.gal a:hover img{transform:scale(1.06)}
.gal span{position:absolute;left:12px;bottom:12px;right:12px;color:#fff;font-weight:600;font-size:13px;letter-spacing:.02em;opacity:0;transform:translateY(8px);transition:all .4s var(--ease);text-shadow:0 1px 12px rgba(0,0,0,.5)}
.gal a::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 55%,rgba(10,10,10,.55));opacity:0;transition:opacity .4s}
.gal a:hover span,.gal a:hover::after{opacity:1;transform:none}
.gal span{z-index:2}
.gal-feature{grid-template-columns:repeat(3,1fr)}
.gal-feature a:first-child{grid-column:span 2;grid-row:span 2;aspect-ratio:auto}
@media (max-width:860px){.gal,.gal-feature{grid-template-columns:1fr 1fr}.gal-feature a:first-child{grid-column:span 2;grid-row:auto;aspect-ratio:3/2}}
@media (hover:none){.gal span{opacity:1;transform:none}.gal a::after{opacity:1}}
.modal .gal{grid-template-columns:repeat(3,1fr)}
@media (max-width:700px){.modal .gal{grid-template-columns:1fr 1fr}}
[data-lb]{cursor:pointer}

/* ---------- Lightbox ---------- */
.lightbox{position:fixed;inset:0;z-index:190;background:rgba(10,10,10,.96);display:grid;grid-template-columns:72px 1fr 72px;align-items:center;opacity:0;visibility:hidden;transition:opacity .4s,visibility 0s .4s}
.lightbox.open{opacity:1;visibility:visible;transition-delay:0s}
.lightbox figure{margin:0;display:flex;flex-direction:column;align-items:center;gap:14px;max-height:92vh}
.lightbox img{max-width:100%;max-height:84vh;object-fit:contain;border-radius:4px;opacity:0;transform:scale(.97);transition:opacity .5s,transform .7s var(--ease)}
.lightbox img.in{opacity:1;transform:none}
.lightbox figcaption{color:rgba(255,255,255,.75);font-weight:600;font-size:14px;letter-spacing:.03em}
.lb-nav,.lb-close{width:52px;height:52px;border-radius:50%;background:rgba(255,255,255,.1);color:#fff;font-size:22px;display:grid;place-items:center;justify-self:center;transition:background .3s}
.lb-nav:hover,.lb-close:hover{background:var(--orange)}
.lb-close{position:absolute;top:18px;right:18px}
@media (max-width:700px){.lightbox{grid-template-columns:1fr}.lb-nav{position:absolute;bottom:20px}.lb-nav.prev{left:calc(50% - 64px)}.lb-nav.next{right:calc(50% - 64px)}}

/* ---------- Photo tabs + leadership grid ---------- */
.ph-tabs{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:22px}
.ph-tabs button{padding:11px 20px;border-radius:999px;border:1px solid var(--line);font-weight:600;font-size:14.5px;display:inline-flex;gap:8px;align-items:center;transition:all .3s}
.ph-tabs button sup{font-size:10px;color:var(--ink-3)}
.ph-tabs button.on,.ph-tabs button:hover{background:var(--ink);border-color:var(--ink);color:#fff}
.ph-tabs button.on sup{color:var(--orange)}
[data-gallery]{transition:opacity .25s}
.gal-lead{grid-template-columns:repeat(6,1fr)!important}
.gal-lead a{aspect-ratio:2/3!important;background:#0A0A0A;grid-column:auto!important;grid-row:auto!important}
.gal-lead a img{object-position:50% 20%}
@media (max-width:860px){.gal-lead{grid-template-columns:repeat(2,1fr)!important}}
.svc li a.tablink{color:inherit;text-decoration:underline;text-decoration-color:var(--orange);text-underline-offset:3px}

/* ---------- 15-brand client wall ---------- */
.brands-15{grid-template-columns:repeat(5,1fr)}
.brands-15 div{aspect-ratio:auto;min-height:clamp(96px,9vw,140px);font-size:clamp(18px,1.7vw,26px);text-align:center;padding:12px;line-height:1.1}
.brands-15 div span{transition:transform .4s var(--ease)}
.brands-15 div:hover span{transform:scale(1.06)}
@media (max-width:900px){.brands-15{grid-template-columns:repeat(3,1fr)}}
@media (max-width:560px){.brands-15{grid-template-columns:repeat(2,1fr)}}

/* ---------- Vertical film reels ---------- */
.vreel{display:flex;gap:clamp(10px,1.4vw,18px);overflow-x:auto;padding:0 var(--gutter) 8px;scroll-snap-type:x mandatory;scrollbar-width:none}
.vreel::-webkit-scrollbar{display:none}
.vreel figure,.vstrip figure{margin:0;flex:0 0 clamp(200px,19vw,280px);aspect-ratio:9/16;position:relative;border-radius:10px;overflow:hidden;background:#1a1a1a;scroll-snap-align:start;transition:transform .6s var(--ease)}
.vreel figure:hover{transform:translateY(-8px)}
.vreel video,.vstrip video{width:100%;height:100%;object-fit:cover;display:block}
.vreel figcaption,.vstrip figcaption{position:absolute;left:0;right:0;bottom:0;padding:40px 14px 14px;background:linear-gradient(transparent,rgba(0,0,0,.7));color:#fff;font-weight:600;font-size:13.5px;line-height:1.3}
.vstrip{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}
.vstrip figure{flex:none}
@media (max-width:760px){.vstrip{grid-template-columns:repeat(2,1fr)}}
.gal-food{grid-template-columns:repeat(5,1fr)!important}
.gal-food a{aspect-ratio:4/5!important;grid-column:auto!important;grid-row:auto!important;background:#eee}
@media (max-width:860px){.gal-food{grid-template-columns:repeat(2,1fr)!important}}

/* ---------- Fashion films ---------- */
.fgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(10px,1.4vw,20px)}
.fgrid .film{margin:0;position:relative;aspect-ratio:16/9;border-radius:10px;overflow:hidden;background:#111;cursor:pointer;outline:none}
.fgrid .film:first-child{grid-column:span 2;grid-row:span 2;aspect-ratio:auto}
.fgrid .film img,.fgrid .film video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform 1.1s var(--ease),opacity .5s}
.fgrid .film video{opacity:0}
.fgrid .film.on video{opacity:1}
.fgrid .film:hover img,.fgrid .film:hover video{transform:scale(1.04)}
.fgrid .film::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 50%,rgba(0,0,0,.72));pointer-events:none}
.fgrid .film figcaption{position:absolute;left:16px;right:16px;bottom:14px;z-index:2;color:#fff;display:flex;flex-direction:column;gap:2px}
.fgrid .film figcaption b{font-weight:700;font-size:clamp(15px,1.3vw,19px);letter-spacing:-.01em}
.fgrid .film figcaption span{font-size:12.5px;opacity:.75;letter-spacing:.04em;text-transform:uppercase}
.fgrid .film .play{position:absolute;z-index:2;top:14px;right:14px;width:44px;height:44px;border-radius:50%;background:#FF4C39;color:#fff;display:grid;place-items:center;font-size:14px;padding-left:3px;transition:transform .4s var(--ease)}
.fgrid .film:hover .play,.fgrid .film:focus-visible .play{transform:scale(1.15)}
.fgrid .film:focus-visible{box-shadow:0 0 0 3px #FF4C39}
.fgrid .film:first-child .play{width:64px;height:64px;font-size:20px}
.modal .fgrid{grid-template-columns:repeat(2,1fr)}
.modal .fgrid .film:first-child{grid-row:auto;aspect-ratio:16/9}
.reel-modal .player.is-film{padding:0}
@media (max-width:760px){.fgrid,.modal .fgrid{grid-template-columns:1fr}.fgrid .film:first-child{grid-column:auto;grid-row:auto;aspect-ratio:16/9}}

/* ---------- Tata masonry ---------- */
.gal.gal-tata{display:block!important;columns:3;column-gap:clamp(10px,1.2vw,18px)}
.gal-tata a{display:block;aspect-ratio:auto!important;margin:0 0 clamp(10px,1.2vw,18px);break-inside:avoid;background:#eee}
.gal-tata a img{height:auto!important;display:block}
@media (max-width:860px){.gal.gal-tata{columns:2}}
@media (max-width:520px){.gal.gal-tata{columns:1}}

.vstrip.vstrip-5{grid-template-columns:repeat(5,1fr)}
@media (max-width:760px){.vstrip.vstrip-5{grid-template-columns:repeat(2,1fr)}}
.reel-modal .player.is-vertical{aspect-ratio:9/16;height:82vh;width:auto;max-width:100%;margin:0 auto}
[data-vplay]{cursor:pointer}

/* ---------- show more ---------- */
.gal .more-hidden{display:none!important}
.gal-more{display:flex;justify-content:center;margin-top:clamp(20px,2.4vw,32px)}
.gal-tata a img{height:100%!important;object-fit:cover}
.gal.gal-lead2{columns:4}
@media (max-width:1100px){.gal.gal-lead2{columns:3}}
@media (max-width:860px){.gal.gal-lead2{columns:2}}

.fgrid.fgrid-solo{grid-template-columns:1fr}
.fgrid.fgrid-solo .film:first-child{grid-column:auto;grid-row:auto;aspect-ratio:16/9}
.modal .fgrid.fgrid-even .film:first-child{grid-column:auto}

/* ---------- Journal ---------- */
.jmeta{margin-top:24px;color:var(--ink-3)}
.jart{max-width:1100px;padding-bottom:clamp(60px,8vw,120px)}
.jart .prose{max-width:68ch;margin:0 auto clamp(36px,4vw,56px)}
.jart .prose p{font-size:clamp(17px,1.25vw,19px);line-height:1.7;margin:0 0 1.1em}
.jart .prose h3{font-family:Anton,sans-serif;font-weight:400;font-size:clamp(28px,3vw,40px);line-height:1.05;margin:1.4em 0 .5em;text-transform:uppercase;letter-spacing:.01em}
.jart .prose a{color:#D4300E;text-decoration:underline;text-underline-offset:3px}
.jlead{font-size:clamp(20px,1.8vw,26px)!important;line-height:1.5!important;font-weight:600}
.jfig{margin:0 0 clamp(28px,3vw,44px)}
.jfig img{width:100%;display:block;border-radius:6px;background:#ddd}
.jfig figcaption{font-size:13px;color:var(--ink-3);margin-top:10px;letter-spacing:.02em}
.jpair{display:grid;grid-template-columns:1fr 1fr;gap:clamp(12px,1.6vw,22px)}
.jpair .jfig img,.jtrio .jfig img{aspect-ratio:3/2;object-fit:cover}
.jtrio{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(12px,1.6vw,22px)}
.jposters{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(10px,1.4vw,18px)}
.jnext{display:flex;gap:12px;flex-wrap:wrap;justify-content:center;margin-top:24px}
@media (max-width:760px){.jpair,.jtrio{grid-template-columns:1fr}.jposters{grid-template-columns:1fr 1fr}}

/* founder path */
.path{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:repeat(2,1fr);gap:12px}
.path li{border:1px solid rgba(10,10,10,.12);border-radius:12px;padding:16px 18px;display:flex;flex-direction:column;gap:4px;background:rgba(255,255,255,.5)}
.path li .mono{color:#FF4C39;font-size:12px}
.path li b{font-size:18px;font-weight:700}
.path li small{color:var(--ink-3);font-size:13.5px}
.path li:last-child{background:#0A0A0A;color:#F3EFE8;border-color:#0A0A0A}
.path li:last-child small{color:rgba(243,239,232,.7)}
@media (max-width:600px){.path{grid-template-columns:1fr}}

/* ---------- Sports portfolio (dark editorial) ---------- */
body.sx{background:#0B0B0A;color:#EDE9E1}
.sx .mono{font-family:var(--mono)}
body.sx:not(.menu-open) .nav:not(.scrolled) .brand,body.sx:not(.menu-open) .nav:not(.scrolled) .brand small,body.sx:not(.menu-open) .nav:not(.scrolled) .nav-links a,body.sx:not(.menu-open) .nav:not(.scrolled) .tc{color:#fff}
body.sx:not(.menu-open) .nav:not(.scrolled) .brand .mark,body.sx:not(.menu-open) .nav:not(.scrolled) .burger{border-color:#fff}
body.sx:not(.menu-open) .nav:not(.scrolled) .burger span,body.sx:not(.menu-open) .nav:not(.scrolled) .nav-links a::after{background:#fff}
body.sx .nav.scrolled{background:rgba(11,11,10,.86);border-bottom-color:rgba(255,255,255,.08)}
body.sx .nav.scrolled .brand,body.sx .nav.scrolled .brand small,body.sx .nav.scrolled .nav-links a,body.sx .nav.scrolled .tc{color:#fff}
body.sx .nav.scrolled .brand .mark,body.sx .nav.scrolled .burger{border-color:#fff}
body.sx .nav.scrolled .burger span{background:#fff}
.sx-hero{position:relative;height:100svh;min-height:620px;overflow:hidden;background:#000}
.sx-hero>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:50% 45%}
.sx-hero::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.45) 0%,rgba(0,0,0,0) 22%,rgba(0,0,0,0) 48%,rgba(0,0,0,.82) 100%)}
.sx-hero-in{position:relative;z-index:2;height:100%;display:flex;flex-direction:column;justify-content:flex-end;padding-bottom:clamp(28px,5vw,64px)}
.sx-tag{display:inline-flex;align-items:center;gap:10px;font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:#fff;opacity:.9}
.sx-tag .dot{width:8px;height:8px;border-radius:50%;background:var(--orange);box-shadow:0 0 0 4px rgba(232,93,38,.25)}
.sx-h1{font-family:Anton,Impact,sans-serif;font-weight:400;text-transform:uppercase;font-size:clamp(54px,8.5vw,150px);line-height:.88;letter-spacing:.005em;margin:18px 0 0;color:#fff}
.sx-hero-foot{display:flex;justify-content:space-between;align-items:flex-end;gap:32px;margin-top:28px;border-top:1px solid rgba(255,255,255,.22);padding-top:20px}
.sx-hero-foot p{max-width:52ch;margin:0;font-size:clamp(15px,1.2vw,18px);line-height:1.55;color:rgba(255,255,255,.82)}
.sx-down{color:#fff;font-size:12px;letter-spacing:.14em;text-transform:uppercase;white-space:nowrap;text-decoration:none;border:1px solid rgba(255,255,255,.4);padding:12px 18px;border-radius:999px;transition:background .3s,color .3s}
.sx-down:hover{background:#fff;color:#111}
.sx-cap{position:absolute;right:var(--gutter);top:96px;z-index:2;font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:rgba(255,255,255,.7);writing-mode:vertical-rl}
@media (max-width:700px){.sx-hero-foot{flex-direction:column;align-items:flex-start}.sx-cap{display:none}}
.sx-cred{border-bottom:1px solid rgba(255,255,255,.1)}
.sx-cred-in{display:grid;grid-template-columns:1fr 1.1fr .7fr 1.5fr 1.8fr}
.sx-cred-in>div{padding:22px 18px 22px 0;border-right:1px solid rgba(255,255,255,.1);margin-right:18px}
.sx-cred-in>div:last-child{border:0;margin:0}
.sx-cred span{display:block;font-size:10.5px;letter-spacing:.16em;text-transform:uppercase;color:rgba(255,255,255,.45)}
.sx-cred b{display:block;margin-top:6px;font-weight:600;font-size:15px;color:#fff}
@media (max-width:900px){.sx-cred-in{grid-template-columns:1fr 1fr}.sx-cred-in>div{border-right:0;margin-right:0;border-bottom:1px solid rgba(255,255,255,.08)}}
.sx-intro{padding:clamp(70px,10vw,140px) 0 clamp(50px,7vw,90px)}
.sx-lead{font-size:clamp(24px,2.6vw,40px);line-height:1.22;letter-spacing:-.01em;max-width:30ch;margin:0;color:#fff;font-weight:500}
.sx-intro-cols{display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,4vw,64px);margin-top:clamp(32px,4vw,56px);max-width:1000px;margin-left:auto}
.sx-intro-cols p{margin:0;color:rgba(255,255,255,.66);font-size:16px;line-height:1.7}
@media (max-width:760px){.sx-intro-cols{grid-template-columns:1fr}}
.sx-nav{position:sticky;top:0;z-index:60;background:rgba(11,11,10,.92);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-top:1px solid rgba(255,255,255,.1);border-bottom:1px solid rgba(255,255,255,.1)}
.sx-nav-in{display:flex;gap:4px;overflow-x:auto;scrollbar-width:none}
.sx-nav-in::-webkit-scrollbar{display:none}
.sx-nav a{flex:0 0 auto;display:flex;align-items:center;gap:8px;padding:16px 14px;color:rgba(255,255,255,.55);text-decoration:none;font-weight:600;font-size:14px;border-bottom:2px solid transparent;transition:color .25s,border-color .25s}
.sx-nav a span{font-size:10.5px;color:rgba(255,255,255,.35)}
.sx-nav a:hover,.sx-nav a.on{color:#fff}
.sx-nav a.on{border-bottom-color:var(--orange)}
.sx-nav a.on span{color:var(--orange)}
.sx-ch{padding:clamp(64px,8vw,120px) 0 0;scroll-margin-top:56px}
.sx-ch-head{display:grid;grid-template-columns:1fr auto;column-gap:40px;align-items:end;margin-bottom:clamp(22px,3vw,36px);border-top:1px solid rgba(255,255,255,.12);padding-top:22px}
.sx-ch-head .sx-num{grid-column:1/-1;padding:0 0 14px}
.sx-num{font-size:12px;letter-spacing:.14em;color:var(--orange);padding-bottom:10px}
.sx-h2{font-family:Anton,Impact,sans-serif;font-weight:400;text-transform:uppercase;font-size:clamp(40px,5.5vw,84px);line-height:.92;margin:0;color:#fff}
.sx-ch-head p{margin:12px 0 0;max-width:56ch;color:rgba(255,255,255,.6);font-size:15.5px;line-height:1.6}
.sx-count{font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:rgba(255,255,255,.4);padding-bottom:10px;white-space:nowrap}
@media (max-width:700px){.sx-ch-head{grid-template-columns:1fr}.sx-count{padding:8px 0 0}}
.sx-feat{position:relative;margin:0 0 10px;overflow:hidden;cursor:zoom-in;background:#161614;width:100%;aspect-ratio:16/9!important}
@media (max-width:700px){.sx-feat{aspect-ratio:4/3!important}}
.sx-feat img{width:100%;height:100%;object-fit:cover;display:block;transition:transform 1.4s cubic-bezier(.2,.7,.2,1)}
.sx-feat:hover img{transform:scale(1.025)}
.sx-feat figcaption{position:absolute;left:14px;bottom:12px;font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#fff;background:rgba(0,0,0,.5);padding:6px 10px;border-radius:2px}
.sx-rows{display:flex;flex-wrap:wrap}
.sx-it{position:relative;margin:0;overflow:hidden;cursor:zoom-in;background:#161614;flex:0 0 auto}
.sx-it img{width:100%;height:100%;object-fit:cover;display:block;transition:transform 1s cubic-bezier(.2,.7,.2,1),opacity .4s}
.sx-it figcaption{position:absolute;left:0;right:0;bottom:0;padding:28px 12px 10px;font-size:12.5px;font-weight:600;color:#fff;background:linear-gradient(transparent,rgba(0,0,0,.7));opacity:0;transform:translateY(6px);transition:opacity .35s,transform .35s}
.sx-it:hover img{transform:scale(1.04)}
.sx-it:hover figcaption{opacity:1;transform:none}
.sx-cards{display:grid;grid-template-columns:repeat(6,1fr);gap:10px}
.sx-cards figure{margin:0;cursor:zoom-in}
.sx-cards img{width:100%;aspect-ratio:4/5;object-fit:cover;display:block;transition:transform .5s}
.sx-cards figure:hover img{transform:translateY(-4px)}
.sx-cards figcaption{font-size:12.5px;color:rgba(255,255,255,.5);margin-top:8px;line-height:1.35}
.sx-cards figcaption b{display:block;color:#fff;font-size:14px}
@media (max-width:960px){.sx-cards{grid-template-columns:repeat(3,1fr)}}
@media (max-width:520px){.sx-cards{grid-template-columns:repeat(2,1fr)}}
.sx .vstrip figcaption{color:rgba(255,255,255,.7)}
.sx-end{margin-top:clamp(80px,10vw,150px);border-top:1px solid rgba(255,255,255,.1);padding:clamp(70px,9vw,130px) 0}
.sx-end-in{display:grid;grid-template-columns:1.4fr 1fr;gap:48px;align-items:end}
.sx-h1s{font-size:clamp(48px,7vw,116px)}
.sx-tagline{font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--orange)}
.sx-end-r p{color:rgba(255,255,255,.66);font-size:16.5px;line-height:1.6;margin:0 0 24px;max-width:40ch}
.sx-link{display:block;margin-top:22px;color:rgba(255,255,255,.7);font-size:12px;letter-spacing:.12em;text-transform:uppercase;text-decoration:none}
.sx-link:hover{color:#fff}
@media (max-width:860px){.sx-end-in{grid-template-columns:1fr}}
.sx-lb{position:fixed;inset:0;z-index:300;background:rgba(6,6,6,.97);display:none;align-items:center;justify-content:center}
.sx-lb.open{display:flex}
.sx-lb img{max-width:calc(100vw - 140px);max-height:calc(100vh - 110px);object-fit:contain;opacity:0;transition:opacity .35s}
.sx-lb img.in{opacity:1}
.sx-lb-x{position:absolute;top:18px;right:22px;color:#fff;font-size:13px;letter-spacing:.08em;text-transform:uppercase;opacity:.8}
.sx-lb-n{position:absolute;top:50%;transform:translateY(-50%);width:52px;height:52px;border-radius:50%;border:1px solid rgba(255,255,255,.3);color:#fff;font-size:18px}
.sx-lb-n:hover{background:#fff;color:#111}
.sx-lb-n.p{left:22px}.sx-lb-n.n{right:22px}
.sx-lb-c{position:absolute;left:0;right:0;bottom:22px;text-align:center;color:rgba(255,255,255,.7);font-size:11.5px;letter-spacing:.1em;text-transform:uppercase;white-space:pre}
@media (max-width:700px){.sx-lb img{max-width:100vw;max-height:calc(100vh - 140px)}.sx-lb-n{top:auto;bottom:56px;transform:none;width:44px;height:44px}}
/* home sports band */
.sp-band{margin-top:clamp(60px,8vw,110px)}
.sp-band-in{position:relative;display:block;height:clamp(420px,78vh,760px);overflow:hidden;color:#fff;text-decoration:none;background:#0b0b0a}
.sp-band-in img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform 1.4s ease}
.sp-band-in:hover img{transform:scale(1.03)}
.sp-band-in::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.1) 30%,rgba(0,0,0,.82))}
.sp-band-in .wrap{position:relative;z-index:2;height:100%;display:flex;flex-direction:column;justify-content:flex-end;gap:14px;padding-bottom:clamp(30px,5vw,60px)}
.sp-band-in .mono{color:#fff;opacity:.85;letter-spacing:.16em;text-transform:uppercase;font-size:12px}
.sp-band-in h2{font-family:Anton,Impact,sans-serif;font-weight:400;text-transform:uppercase;font-size:clamp(52px,8.5vw,140px);line-height:.88;margin:0}
.sp-band-in .pill{align-self:flex-start}

@media (max-width:700px){.sx-hero>img{object-position:58% 50%}.sx-h1{font-size:64px}}
#sxReels{grid-template-columns:repeat(7,1fr)}
@media (max-width:900px){#sxReels{display:flex;overflow-x:auto;gap:10px;scroll-snap-type:x mandatory}#sxReels figure{flex:0 0 44%;scroll-snap-align:start}}
.sx-feat img{object-position:50% 40%}
@media (max-width:700px){.sx-hero>img{object-position:22% 45%}}

/* ---------- Event series ---------- */
.filters:has(+ .filters-series){margin-bottom:12px}
.filters-series{align-items:center}
.filters-series > .mono{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-3);margin-right:6px}
.series{display:flex;flex-direction:column;gap:clamp(28px,4vw,56px)}
.series-row{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(0,1fr);gap:clamp(18px,3vw,44px);align-items:center}
.series-row:nth-child(even){grid-template-columns:minmax(0,1fr) minmax(0,1.35fr)}
.series-row:nth-child(even) .film{order:2}
.series-row .film{margin:0;position:relative;aspect-ratio:16/9;border-radius:10px;overflow:hidden;background:#111;cursor:pointer;outline:none}
.series-row .film img,.series-row .film video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform 1.1s var(--ease),opacity .5s}
.series-row .film video{opacity:0}
.series-row .film.on video{opacity:1}
.series-row .film:hover img,.series-row .film:hover video{transform:scale(1.04)}
.series-row .film .play{position:absolute;left:16px;bottom:14px;z-index:2;width:44px;height:44px;border-radius:50%;background:rgba(255,255,255,.92);color:#111;display:grid;place-items:center;font-size:13px}
.series-row h3{font-size:clamp(24px,2.4vw,34px);letter-spacing:-.02em;margin:8px 0 10px;line-height:1.05}
.series-row p{margin:0;color:var(--ink-2);max-width:48ch}
.series-n{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--orange)}
@media (max-width:760px){
  .series-row,.series-row:nth-child(even){grid-template-columns:1fr}
  .series-row:nth-child(even) .film{order:0}
}

/* ---------- Behind the frame (BTS) ---------- */
.bts{padding:clamp(70px,9vw,130px) 0 clamp(70px,9vw,120px);border-top:1px solid var(--line)}
.bts-head{display:flex;justify-content:space-between;align-items:end;gap:24px;flex-wrap:wrap;margin-bottom:clamp(24px,3vw,40px)}
.bts-head p{max-width:46ch;margin:0;color:var(--ink-2)}
.bts-strip{display:flex;gap:clamp(8px,1vw,14px);overflow-x:auto;scroll-snap-type:x proximity;padding-bottom:14px;scrollbar-width:thin;-webkit-overflow-scrolling:touch}
.bts-strip figure{margin:0;flex:0 0 auto;height:clamp(240px,30vw,420px);scroll-snap-align:start;position:relative;border-radius:10px;overflow:hidden;background:#ddd}
.bts-strip img{height:100%;width:auto;display:block;transition:transform 1s var(--ease)}
.bts-strip figure:hover img{transform:scale(1.03)}
.bts-strip figure::after{content:"";position:absolute;inset:auto 0 0 0;height:40%;background:linear-gradient(transparent,rgba(0,0,0,.55));pointer-events:none}
.bts-strip figcaption{position:absolute;left:12px;right:12px;bottom:10px;z-index:1;color:#fff;font-family:var(--mono);font-size:10px;letter-spacing:.08em;text-transform:uppercase}

/* ---------- Work grid: balanced two-up ---------- */
#workGrid{grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(28px,3.4vw,52px) clamp(16px,2vw,28px)}
#workGrid .card,#workGrid .card.wide,#workGrid .card.narrow{grid-column:auto}
#workGrid .card .frame,#workGrid .card.narrow .frame{aspect-ratio:16/10}
#workGrid .card.feat{grid-column:1/-1}
#workGrid .card.feat .frame{aspect-ratio:21/9}
@media (max-width:760px){#workGrid{grid-template-columns:1fr}#workGrid .card.feat .frame{aspect-ratio:16/10}}

/* ---------- BTS wall ---------- */
.bts-stats{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin-bottom:clamp(20px,2.6vw,36px)}
.bts-stats div{padding:18px 0;display:flex;flex-direction:column;gap:4px}
.bts-stats div+div{padding-left:clamp(14px,2vw,28px);border-left:1px solid var(--line)}
.bts-stats b{font-size:clamp(17px,1.5vw,22px);letter-spacing:-.02em}
.bts-stats span{font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-3)}
.bts-wall{columns:4;column-gap:clamp(8px,1vw,14px)}
.bts-wall figure{break-inside:avoid;margin:0 0 clamp(8px,1vw,14px);position:relative;border-radius:8px;overflow:hidden;background:#ddd}
.bts-wall img{width:100%;height:auto;display:block;transition:transform 1s var(--ease)}
.bts-wall figure:hover img{transform:scale(1.04)}
.bts-wall figure::after{content:"";position:absolute;inset:auto 0 0 0;height:45%;background:linear-gradient(transparent,rgba(0,0,0,.55));pointer-events:none;opacity:.9}
.bts-wall figcaption{position:absolute;left:12px;right:12px;bottom:10px;z-index:1;color:#fff;font-family:var(--mono);font-size:10px;letter-spacing:.08em;text-transform:uppercase}
@media (max-width:1000px){.bts-wall{columns:3}}
@media (max-width:640px){.bts-wall{columns:2}.bts-stats{grid-template-columns:1fr}.bts-stats div+div{padding-left:0;border-left:0;border-top:1px solid var(--line)}}

/* ---------- Journal index ---------- */
.jgrid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(28px,3.4vw,52px) clamp(16px,2vw,28px)}
.jcard{display:flex;flex-direction:column;gap:16px}
.jcard-img{aspect-ratio:16/10;border-radius:6px;overflow:hidden;background:#ddd}
.jcard-img img{width:100%;height:100%;object-fit:cover;display:block;transition:transform 1.2s var(--ease)}
.jcard:hover .jcard-img img{transform:scale(1.05)}
.jcard-body{display:flex;flex-direction:column;gap:8px}
.jcard-body .mono{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--orange)}
.jcard-body h2{margin:0;font-size:clamp(24px,2.3vw,34px);line-height:1.08;letter-spacing:-.025em}
.jcard-body p{margin:0;color:var(--ink-2);max-width:56ch}
.jcard-go{font-weight:700;font-size:14px;margin-top:4px}
.jcard.feat{grid-column:1/-1;display:grid;grid-template-columns:minmax(0,1.5fr) minmax(0,1fr);gap:clamp(20px,3vw,48px);align-items:center}
.jcard.feat .jcard-img{aspect-ratio:16/9}
.jcard.feat h2{font-size:clamp(30px,3.4vw,52px)}
@media (max-width:760px){.jgrid{grid-template-columns:1fr}.jcard.feat{grid-template-columns:1fr}}
.jquote{margin:1.4em 0;padding-left:20px;border-left:3px solid var(--orange);font-size:clamp(20px,1.8vw,26px);font-weight:600;line-height:1.4}

/* ---------- Creatives ---------- */
.crt-row{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:clamp(10px,1.4vw,18px)}
.crt{margin:0;position:relative;aspect-ratio:4/5;border-radius:8px;overflow:hidden;background:#111;color:#fff;isolation:isolate}
.crt img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:-2;transition:transform 1.2s var(--ease)}
.crt:hover img{transform:scale(1.04)}
.crt::before{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(180deg,rgba(0,0,0,.05) 35%,rgba(0,0,0,.78))}
.crt-in{position:absolute;left:clamp(14px,1.6vw,22px);right:clamp(14px,1.6vw,22px);bottom:clamp(16px,1.8vw,26px);display:flex;flex-direction:column;gap:10px}
.crt-k{font-family:var(--mono);font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;opacity:.85;display:flex;align-items:center;gap:8px}
.crt-k::before{content:"";width:18px;height:2px;background:var(--orange)}
.crt-h{font-family:Anton,sans-serif;font-weight:400;text-transform:uppercase;font-size:clamp(28px,2.7vw,42px);line-height:.98;letter-spacing:.005em}
.crt-s{font-size:13px;line-height:1.4;opacity:.88;max-width:30ch}
.crt-tag{position:absolute;top:14px;right:14px;font-family:var(--mono);font-size:9.5px;letter-spacing:.14em;text-transform:uppercase;background:rgba(0,0,0,.35);backdrop-filter:blur(6px);padding:6px 9px;border-radius:999px}
.crt-b::before{background:linear-gradient(0deg,rgba(0,0,0,.05) 40%,rgba(0,0,0,.8))}
.crt-b .crt-in{top:clamp(44px,4vw,56px);bottom:auto}
.crt-c{outline:10px solid var(--orange);outline-offset:-10px}
.crt-c::before{background:linear-gradient(180deg,transparent 40%,rgba(20,8,2,.85))}
.gal.gal-ph{grid-template-columns:repeat(3,1fr)}
.gal.gal-ph a{aspect-ratio:3/2}
@media (max-width:640px){.gal.gal-ph{grid-template-columns:repeat(2,1fr)}}
.viewfinder .frame video.hero-video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:1;z-index:0}
.frame.duo.has-video::after{display:none}
.frame.duo.has-video::before{background:linear-gradient(180deg,rgba(10,10,10,.35),rgba(10,10,10,.05) 30%,rgba(10,10,10,.05) 60%,rgba(10,10,10,.6))}

/* Wordmark hygiene: background-clip text paints only inside the line box, so give the glyphs room */
.mega{line-height:1;overflow:visible}
.mega-word,.footer .wordmark{line-height:1.14!important;padding:.03em .01em .02em;overflow:visible;max-width:none}
.footer .wordmark{margin-top:clamp(28px,4vw,56px);margin-bottom:clamp(10px,1.4vw,20px)}

/* What we do: proof strip under every service */
.svc-strip{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-top:28px}
.svc-strip .frame{aspect-ratio:4/3;border-radius:6px;overflow:hidden;display:block;background:#ddd}
.svc-strip .frame img{width:100%;height:100%;object-fit:cover;transition:transform .8s var(--ease)}
.svc-strip .frame:hover img{transform:scale(1.06)}
.svc-strip .slate{font-size:9.5px;left:8px;bottom:7px}
@media (max-width:600px){.svc-strip{gap:6px}.svc-strip .slate{display:none}}

/* Home: What we do rows carry a real frame */
.hlist a{grid-template-columns:56px clamp(150px,16vw,230px) 1.1fr 1fr 40px}
.hlist .th{position:relative;display:block;aspect-ratio:16/10;border-radius:6px;overflow:hidden;background:#ddd}
.hlist .th img{transition:transform .9s var(--ease),opacity .8s}
.hlist a:hover .th img{transform:scale(1.07)}
@media (max-width:900px){
  .hlist a{grid-template-columns:104px 1fr 36px;gap:6px 16px;padding:20px 0}
  .hlist .n{display:none}
  .hlist .th{grid-row:1/3;grid-column:1;aspect-ratio:1/1}
  .hlist .t{grid-column:2;grid-row:1}
  .hlist .d{grid-column:2;grid-row:2;font-size:14px}
  .hlist .go{grid-column:3;grid-row:1/3;width:34px;height:34px}
}

.sr-only{position:absolute!important;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.founder-frame{aspect-ratio:4/5}
.founder-frame img{object-position:50% 12%}