Notes from the set.
The thinking behind the work: the brief, the idea that cracked it, and how it was shot and cut. Written by the crew that made it.
Healthcare · Campaign films · Fortis Healthcare
Ten minutes a month: making #DetectItYourself for Fortis
How we turned a breast self-examination message into short films that feel warm, simple and doable, instead of frightening.
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Automotive · Experiential · Citroën India
Filming a feeling: Xperience Citroën across four cities
Comfort is something you feel in your back, not something you see. Here is how we made it visible for Citroën, city after city.
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Automotive · Community · Jeep India · Owner clubs
Filming the people, not the convoy: Jeep Trails
Owner trails are easy to film badly: a line of SUVs on a highway. The real story is the community inside them.
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Automotive · Experiential · Jeep India
Same course, never the same film: Camp Jeep
When an event repeats city after city, the easy thing is to repeat the edit. We gave every Camp Jeep its own idea instead.
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Sports · Photography · UP T20 League
Official photographers, UP T20 League
What it took to be the league's eyes for Season 2 at Ekana Cricket Stadium, Lucknow.
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